PHASE 01: CONCEPT & COORDINATION
I began with concept development, designing a mood board for each astrological sign to establish a clear visual direction. Following this, I secured writers to create text descriptions for each sign. I managed communication, making sure everyone (models, stylists, artists) understood how their individual piece fit the bigger picture.
PHASE 02: VISUAL IDENTITY
This design system was heavily influenced by fashion and music magazines, like Project X, specifically for the text hierarchy and eclectic page layouts.
To make it a multimedia experience, the zine included a digital playlist to enhance the reader experience beyond the physical page.
PHASE 03: PRODUCTION
During the final production, I reviewed all elements for print and distribution. I focused on editing text, designing graphics in Photoshop, and creating limited-edition beaded bookmarks as a scarcity strategy to drive pre-launch demand.
Finally, I prepared all files to meet the printer's specific requirements (bleed, margins, CMYK color profiles) to ensure a high-quality finished product.